DISCOVER SwirlSipFeel

I’m Regina Edes, an independent wine communicator, content strategist and educator, working across Switzerland and Europe through SwirlSipFeel Media.

My work brings together professional wine communication, education-driven storytelling and visual content creation. I support wineries, consortia and festivals with strategic social-media communication, PR support and refined brand messaging that connects producers, the trade and today’s wine consumers. As a creator, I focus on informative, elegant and genuinely engaging content, always rooted in authenticity, organic reach and real community building.

Alongside my media and communication work, I am active within the professional wine scene as a board member of the Sommelierverband Deutschschweiz (SVS), collaborate regularly with Master Sommelier Tony Lecuroux MS, and serve as a jury member at recognised international wine competitions including Terravin and AWC Vienna. Education remains at the heart of everything I do, from masterclasses and tastings to structured content and long-form writing.

My projects are shaped by vineyard visits, regional explorations and professional tastings across Europe. While the visual and lifestyle side of my work lives on Instagram at @swirlsipfeel, this platform is dedicated to deeper wine writing, analysis and professional perspectives.

Most recently, I became the official social-media voice of Weinfestival Basel, further expanding my media-agency role and strengthening my involvement within the Swiss and international wine landscape.